Reflecting the ethical implications of AI and automated decision-making.




The Biometric Mirror is a suite of provocative interactive systems that empower the public to play a crucial role in the ongoing debate about the ethics of AI. These systems immerse individuals in the heart of a challenging AI analysis, sparking reflection on the ethical use of AI through interactive storytelling and deep personalization.
AI is omnipresent, and its potential to bring about a radical, predominantly positive transformation across all aspects of society is a promise we're all familiar with. What was once deemed too intricate for computers to compute is now within reach. The prevailing view, therefore, is that AI will have a positive impact on society.
However, the technology is increasingly used to analyze and predict human behaviours, experiences, and profiles. These applications demonstrate that the ethical and social impact of AI is often overlooked. Because indeed, what happens if algorithms make mistakes? Or if they amplify biases? How can we amend our own data? And how can we find out more about the logic behind an AI?
These questions raise the need for us to better understand the impact of these technologies on society and to reveal public attitudes and concerns. And that is the exact gap the Biometric Mirror tries to fill: provide a front row seat for members of the public; invite them to interact with a thought-provoking AI, and form their own understanding of where its strengths and weaknesses lie, without going down the rabbit hole of technical, legal, or sociological conversations—just you and the AI; and your thoughts on the technology.
The Suite
Currently, 4 versions of the Biometric Mirror have been developed to suit a variety of purposes and environments.
Biometric Mirror at the University of Melbourne
The original Biometric Mirror was developed at the University of Melbourne as an interactive installation that confronts people with how artificial intelligence interprets their faces. Using real-time facial analysis, it generates provocative judgments about traits such as attractiveness, trustworthiness, and emotional state, sparking critical reflection on the ethics and biases of biometric technologies.
Beauty Temple at Science Gallery, with Lucy McRae
Presented as part of Perfection at Science Gallery Melbourne, Beauty Temple transforms the Biometric Mirror into a speculative vision of a future beauty salon. Developed in collaboration with artist Lucy McRae, it invites participants to undergo AI-driven “evaluations” of beauty and desirability, framing biometric technologies within the context of consumer culture and raising questions about the commodification of the human body.
Face Value at the University of Technology Sydney, with the Human Technology Institute
Face Value explores how facial recognition is understood in a civic and regulatory context. The installation challenged visitors to consider how automated facial analysis intersects with questions of consent, governance, and accountability, positioning the Biometric Mirror as a tool for democratic dialogue about responsible AI.
How They See Us at SparkOH!
How They See Us adapts the Biometric Mirror into an immersive science centre experience for young people. By visualising how algorithms “see” and classify them, visitors confront the often-uncomfortable realities of AI surveillance in daily life. The work also questions the emerging role of virtual therapists and chatbots, asking whether we should trust machines with matters of wellbeing, identity, and care.
Experience Biometric Mirror
July - September 2025: Tic, Tac, Tech, SparkOH! Frameries, Belgium
February - November 2022: Invisibility, Museum of Discovery, Adelaide, Australia
March - June 2020: Bodydrift, Anatomies of the Future, Design Museum Den Bosch, The Netherlands
February - March 2020: AsiaTOPA 2020, NExT Lab, The University of Melbourne, Australia
November 2019: Law, Justice and Development Week 2019, The World Bank, Washington DC, USA
June - October 2019: Perfection, Science Gallery Dublin, Ireland
August 2019: Ethics of Artificial Intelligence, National Science Week, Adelaide, Australia
August 2019: Melbourne Entrepreneurship Gala, Melbourne, Australia
July 2019: Splendour in the Grass, North Byron Parklands, Australia
July 2019: World Economic Forum Annual Meeting of the New Champions, Dalian, China
February 2019: PauseFest, Melbourne, Australia
September - November 2018: Perfection, Science Gallery Melbourne, Australia
Press Features
10Play The Project, 26 June 2025: How the World Will Look if AI Continues to Take Over
ABC Four Corners, 23 July 2021: TikTok: Data Mining, Discrimination and Dangerous Content on the World's Most Popular App
Al Jazeera, 1 August 2019: All Hail the Algorithm
ABC News, 1 October 2018: I Went in Search of the 'Perfect Face' and Discovered the Limits of AI
Australian Financial Review, 20 August 2018: How Far Will We Go to Look Good in This Instagram Age?
BBC News, 15 August 2018: Biometric Mirror: Reflecting the Imperfections of AI
The Washington Times, 3 August 2018: Would You Hire This Face? Facial Recognition Technology Says Maybe Not
Sydney Morning Herald, 1 August 2018: This Algorithm Says I'm Aggressive, Irresponsible and Unattractive. But Should We Believe It?
World Economic Forum, 30 July 2018: This AI Judges You Based on the Biases We've Instilled it With
ComputerWorld, 26 July 2018: Biometric Mirror Reflects AI's Worrying Potential
Buzzfeed, 24 July 2018: This AI Machine Will Make Really Crappy Judgments About You, Here's Why It's Important
University of Melbourne Newsroom, 24 July 2018: Biometric Mirror Highlights Flaws in Artificial Intelligence
Publications
Pursuit, 2021. Niels Wouters and Jeannie Paterson: TikTok Captures your Face.
Pursuit, 2020. Niels Wouters and Ryan Kelly: The Danger of Surveillance Tech Post COVID-19.
Proceedings of the 2019 Conference on Designing Interactive Systems. Niels Wouters, Ryan Kelly, Eduardo Velloso, Katrin Wolf, Hasan Shahid Ferdous, Joshua Newn, Zaher Joukhadar and Frank Vetere: Biometric Mirror: Exploring Ethical Opinions towards Facial Analysis and Automated Decision-Making.
Pursuit, 2018. Niels Wouters and Frank Vetere: Holding a Black Mirror up to Artificial Intelligence.
The Conversation, 2018. Niels Wouters and Frank Vetere: AI Scans your Data to Assess your Character but Biometric Mirror Asks: What if it Gets it Wrong?